That Strategy Co Presents...
/ˈmɑːstəmʌɪnd/
For go-getting business owners ready for an upward trajectory, powered with peer-to-peer mentoring and expert facilitation.
I'm Lisa Johnson, I’m a business strategist who specialises in passive income and business models.
Let’s be real for a second. When I first started to look at joining a mastermind several years ago now, I didn’t really understand the appeal. Of course it’s nice to have a network of people who you can chat business to, go on nice retreats and learn a thing or two but is it really worth it? I honestly thought it was just an expensive group programme!
Well, little did I know how much being in masterminds would revolutionise my business.
And that’s what I wanted to bring to my own masterminds. A place where connection is everything, where collaborations happen, referrals, learning together with people you know will have your back. Where mindset and strategy work is the baseline but where real results come from the growth of YOU. As a person.
Because when you grow as a person, your business will see the results of that.
And I’m not going to pretend it’s all easy and fun either. Sure lots of it will be but I’ve also seen how hard it can be doing the work on yourself to become really clear about who you are and where you’re going; stripping it right back to make sure you’re growing the business and life you actually want and not just one you fell into.
So many of my mastermind clients come in feeling like they’ve been winging it a bit but realising that to get to higher levels they need to become the CEO of their business, grow a team that makes rather than costs money and design things in a way that supports the life they really want to have.
And that’s where the mastermind comes in. We’re your support team to help you get there.
You won’t feel like you’re doing things alone any more.
It’s telling that so many people are rejoining Destination Inspiration this year.
That’s what I hoped would happen because it means they’ve found a place they know they belong.
Maybe you belong too?
After a year in Destination Inspiration I have five passive income streams and my business is thriving. I'm about to open a second branch in Canada because of the space the mastermind has given me.
It's been absolutely life changing.
Carol Deveney
See Change International
Destination Inspiration
is the missing link you need to scale your business
A Community
We are the result of the people who we surround ourselves with. This experience gives you the opportunity to lean into ambitious entrepreneurs, with not just differing expertise, but integrity. These are the people you want in your corner.
Training Vault
You will have access to a vast array of trainings in your online portal, as well as live trainings from the very best in their field.
Retreat
The opportunity to work together in person to create connections and work on your business rather than in it. All in the height of luxury. The hidden gold in your business will always be found in those intimate discussions
Accountability
We recognise that action is taken when you have someone to hold you accountable, so every month you will have 1-1 time with an accountability coach who will help you to commit to and achieve your goals.
Joining Destination Inspiration has given me the strategy, confidence and connections to change who I am now.
It is one of the best things I have done in business.
Charlie Day
Charlie Day Sales
Destination Inspiration
A curated place for six to seven-figure business owners to connect, create and challenge one another. Perfect if you are ready to push your business up a level by working closely with fellow high achievers. Be prepared to leave any thoughts of playing small behind you, because The Boardroom is for thinking BIG.
Welcome Gift
You’ll get a little something to welcome you in and celebrate your commitment to going all in for 2023! Our gifts are intended as an important reminder that you are in business for yourself, but not by yourself.
Fortnightly Hot Seats
An opportunity to problem solve, celebrate and work together to grow your business with fellow multi-six and seven-figure business owners.
Dedicated Sales Coach
We have employed a dedicated sales coach to help you grow your business through sales. We know that sales is a mixture of strategy and mindset and we want to help you with both. Of course, we also want to ensure that you are confident selling with integrity.
1:1 sessions with Lisa and her team
You will have the opportunity for 2 x 45 minute 1:1 sessions. One will be with Lisa and the other with one of her team who are experts in a whole manner of subjects - ask for help and you shall receive.
Private Slack Channel
Keeping it intimate, there are no Facebook groups to keep up with, just a Slack channel with direct access to Lisa in the app itself. A true inner circle.
Q1, Q2 and Q4 In Person Strategy Days
Three strategy days in London in January, April and September 2023 to plan each half of the year. You can be safe in the knowledge that the mastermind will hold you accountable and give guidance on your implementation.
Dedicated Accountability & Mindset Coach
Once a month you'll chat 1-1 with your coach to make sure you're on track
Access to All Lisa's Current Courses
One to Many, Visible, Challenge Genius and Affiliate Genius are all included in this area. These programmes have all helped Lisa’s clients enjoy the biggest launches they have ever had in their businesses.
Being in Destination Inspiration is the ONLY way to get access to Affiliate Genius, a coveted programme worth over £10,000 that has tripled a client's launches.
Guest Spot on Making Money Online
All members will enjoy a guest spot on Lisa's international number one podcast Making Money Online. With over 50,000 downloads in just weeks, this will give you exposure to Lisa’s vast and highly engaged community.
And there is more!
New for 2023 is the opportunity to get your story out into the world in one of two ways.
Firstly, if you choose to write your story, you will have the aid of the brilliant Abigail Horne of Authors & Co right by your side all of the way. So many past "D:Iers" have had their book hit the #1 spot is so many Amazon charts because of her guidance and expertise - and you could be one of these people in 2023.
Alternatively, if you would rather tell your story on a stage, the fearsome Dani Wallace has saved space on her September 2023 not-yet-released cohort of her signature Bee Inspired programme. During the programme, you will spend six months crafting your story and then have a stage to appear on at the end of it. Here you will be speaking in front of hundreds of people, and have your signature talk honed, ready for whoever approches you to tell it.
An international retreat!
The real deal. Inspirational speakers, workshops, Q and A sessions, group learning sessions, champagne, sunshine. (Why we put those two items last I will never know!)
The power of in-person meet-ups cannot be over emphasised. The dynamic of a group of exceptional entrepreneurs feeding off each other, and having each other’s backs is something I wish I could bottle. (New passive income stream maybe?)
Having this meet up in a gorgeous location only fuels the creative fires, because if you want to uplevel your life, you need to act like you’re already living it.
For 2023 we are handing over ideas for the destination to the mastermind - where have you always wanted to go?!
(NB Flights and accommodation not included)
The retreat is scheduled for Q3 2023
The investment for Destination Inspiration is £20,000 and there are flexible payment plans available
The amount I (and my business) have grown whilst being in D:I is off the charts.
If you are thinking about joining the mastermind - just do it!
Nicola Rowley
NJRPR
Destination Inspiration
Your Questions Answered
What is a mastermind? It's just a group coaching programme right?
Defined by Napolean Hill as "The coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spirit of harmony", a mastermind is about as far from a group programme as you can get. In a group programme, you come together to learn from the programme coordinator in a singular way - meaning that the focus is on the self.
In a mastermind, the focus is on the group and how together you can problem solve, elevate and grow. There is a facilitator or facilitation team who will aid you on this journey, however in the main it is up to the participants to make the mastermind as magical as it can be from giving more than you take, collaborating and referring when you can, and bring your open and honest self to every session.
How much money can I make from joining a mastermind?
Honestly? The motivation behind joining a mastermind should not be about your eventual turnover. Whilst many previous partipants have seen a leap in revenue from being a part of a community like this, it is not and should never be your main goal.
As a team, we want to help you scale your business, and that does involve making tough decisions about the direction you are going in and the changes you might need to make - we cannot promise you that you will make money as a result of being in either of these masterminds and want to be totally clear that for us, it is much more important that you grow holistically, and not just at the bottom line.
I am not based in the U.K. Will this hamper my progress?
Around 1/3 of past Destination Inspiration clients have been from overseas, in the United States, Canada, South Africa and The Netherlands. All of the online events are scheduled to accommodate the most participants so it will depend somewhat on who is part of the group as to when the calls take place, but we will always make sure to make it work as well as we can.
As you will know from seeing this page, there is some travel involved in both of the masterminds, be it the UK, US or even further afield. In 2023, we went to Malta and Los Angeles and in 2023 we are asking the mastermind to contribute to the decision! The international retreat will take place in Q3 2023.
If you choose to join the mastermind and are unable to travel to the location of the retreat we will not be replacing the trip with another option.
Destination Inspiration changed my life.
I am aiming to hit seven figures in 2023 which is very unusual for a flower farmer!
Put the work in and you too can make it happen.
Roz Chandler
Fieldgate Flowers
Destination Inspiration
Thanks to the hot seats and support of Lisa and her team, and my fellow DI Masterminders, I shifted my niche to focus on helping ADHDers in Business.
This year not only has my revenue significantly increased, I have had several successful launches and sold over 900 copies of my book in the first six weeks.
Destination Inspiration has given me a business that I absolutely love and I am so excited for the next year as I know, I now have the right strategy in place to take my business to the next level.
© Copyright Lisa Johnson 2022. All Rights Reserved.